had built much of its success on the sale of station wagons. In fact, station
wagons comprised nearly 40% of AMC's total production in the early 1960s
-- an achievement unmatched by any other automobile manufacturer.
The Ambassador was AMC's top-of-the-line
automobile, and the company was pleasantly surprised to find that the Ambassador
station wagon proved to be an incredibly popular "suburban necessity" that
year. In fact, over 27% of all Ambassadors sold in 1961 were station wagons!
1961 also heralded a major design change
for the Ambassador, and if you think that this car looks somewhat like
a Studebaker, you won't be the first person to notice the similarity.
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